Online writing tools complement your writing acumen, enhance creative flow, help you get better SEO rankings, and create an anxiety-free working day. As long as you know how to expand your talent with effective writing resources, you can concentrate on what matters most — crafting messages for your target audience and connecting with visitors that search for your brand services. Shortly, you build more time to do proper research and develop your voice. 

The best writing tools will not only aid with grammar, punctuation, tone, and style, but also enhance your organizational, communication, and time management skills. 

Free Writing Tools To Use Daily for No-Sweat Content Marketing

Imagine being scrutinized by the world’s toughest content editor — you need all the help you can get to polish your writing and submit flawless drafts. Even if you are not a professional content writer or copywriting expert, most of today’s work runs online. Therefore, everyone could use extra help when staring at a blank screen and struggling with writing and editing. 

The IT industry, in particular, relies on innovative technologies. It would be a shame to miss out on so many writing resources that you can download or subscribe to for free. Here is a list of ten writing tools that are easy to use and let you reap the benefits of free writing software: 

1. EMV Headline Analyzer
2. Grammarly
3. Google Ads Keyword Planner
4. Paper Rater Plagiarism Checker
5. Readability Score Calculators
6. Hemingway Editor
7. Website SEO Score Checker
8. Last Pass Password Manager
9. Exploding Topics
10. Thesaurus

1. EMV Headline Analyzer

Visitors have become smarter — they are spoiled for choice. You have seconds to attract people to read and share your blog. The easiest way to do it is to create appealing headings. Catchy, attention-grabbing titles and headlines are what draws in the largest number of visitors.

Instead of wasting your time on buffing the titles by yourself, you can enhance the heading’s copywriting value by using the EMV Headline Analyzer. EMV stands for “Emotional Marketing Value”. The EMV writing tool was created by the Advanced Marketing Institute (AMI) to analyze the emotional impact of a heading. The emotional impact contains intellectual, empathetic, and spiritual relevance analysis, all to help you create deep bonding with the potential readers. Your heading must be between 4 and 20 words to be eligible for this analysis. Most professional copywriters create titles with an EMV score of at least 40.00 percent, while the best ones will aim for above 60.00 or 70.00 percent EMV scores.  

2. Grammarly

Grammarly is a popular writing resource for correcting grammatical errors and improving writing quality. As a subscription-based web editor, MS Office plugin, and as a browser extension, Grammarly lets you edit texts in American, British, Canadian, and Australian English. Therefore, it can help you meet client requirements worldwide. This is how it works: 

• Set up the language you need, 
• Copy and paste your text in the appropriate box, and 
• Get scores for correctness, clarity, engagement, and delivery. 

The feedback for performance, word count, and readability comes back in real-time. You can edit as you go and improve scores immediately. Apart from a free writing tool, Grammarly extends its features in a premium version to provide smooth word choice and advanced style and punctuation corrections.

Great titles and precise grammar are only a part of what it takes for people to like, share, and comment on your content. Improve your writing skills further by reading our writing guidelines.

3. Google Ads Keyword Planner

Although primarily targeting keywords for Google Ads campaigns, the Google Ads Keyword Planner is an invaluable writing resource for anyone testing the waters with SEO, keyword research, and keyword use. Google Ads is the tool-to-go for SEO experts. 

All you need to start and delve into a resourceful learning library is a Google account. On the bright side, you can use Google Keyword Planner for free. But the skills to implement its best features and grow your business through SEO do not come without investment costs. 

It takes years of experience to reach an expert level with SEO for Google. The best place you can start is by taking Google Analytics Academy lessons.

4. Paper Rater Plagiarism Checker

Original, informative content is a top priority of any content marketing strategist. 

If you sacrifice originality, you can not only lose valuable audience but also get penalized by Google. College papers and essay writing are subject to plagiarism detection, too. Plagiarism is among the worst copywriting sins, which, in the worst-case scenario, incurs legal fees. However, as much as you can try to be original, certain topics are widely explored and elaborated online. To skip Google penalizations and unintentional content-copying, always use a plagiarism checker once you finalize your draft. 

The one you can start with is Paper Rater. Paper Rater uses algorithms to analyze similarities between your text and already published content and provides a percentage score. As a bonus, this free writing tool for producing clean copy includes a Grammarly editor. 

5. Readability Score Calculators

Fluffy, verbose writing is compelling if you are trying to hit the creative beat. However, it can repel an audience unused to reading long, complex sentences. Moreover, it produces more work for editors. 

Flesch-Kincaid Score Calculator

Condense writing that meets the reader’s expectations is the most-sought-for copywriting skill. If you are honest as a writer, there is always space to improve in this area. Use a Flesch-Kincaid calculator to judge the readability score of your writing. The Flesch-Kincaid score measures readability according to the educational level of your reader.

Be careful with the Flesch-Kincaid score when writing for an educated, expert audience. You will have to adjust your writing to match the technical experts’ level, for example, or you will end up losing them because you’ll bore them to death. For the widest outreach, however, choose simpler words and sentences. 

Gunning-Fox Index 

If you have time, improve readability further by adding another resource on your list of best writing tools. This is the Gunning Fox Index check, shortly called FOG. FOG tools inspect your brand’s underlying message for its maximum potential outreach. 

Do not be afraid to simplify your sentences despite sacrificing some of your creative juices. The majority of online readers spend minutes on reading content. Pack as much useful and practical tips in fewer, shorter sentences. 

6. Hemingway Editor

The Hemingway writing app can be frustrating when you use it for the first time. Later down the line, you will grasp the merciless massacre of sentences it performs without taking it personally. The app is available via the browser in a free version or as a paid desktop application. Apart from letting you format directly on the screen, you get immediate feedback via the app about:

• Extensive use of passive voice
• Phrasal complexity
• Adverb density
• Sentence complexity (hard or very hard readability) 

Too many adverbs or knotty phraseology can ruin excellent writing. However, try not to be too hard on yourself if you cannot master this skill; even the author of the most cited writing resource for professional writers “On Writing”, Stephen King, doesn’t always adhere to his rules about adverbs. In time, as you improve your skills, this app will be among the writing tools you will use the least. 

7. Website SEO Score Checker

Measuring SEO scores comes after you perform keyword research and analysis, and write, edit, and publish the content. Some errors can still slip through the cracks after all that effort. Moreover, Google makes changes to its algorithms, so you never know for sure how your website performs over time. 

To find the most critical SEO mistakes of your website, copy and paste your website domain in a free SEO score checker. Despite its inapplicability for in-depth SEO analysis, you can occasionally use this tool to check the performance of your pages and to correct obvious mistakes.

8. Last Pass Password Manager

The average computer user has between 70 and 80 passwords. Since you will have multiple accounts to free writing tools, inventing, remembering, and saving all those passwords can be a problem. 

Last Pass is an effective and secure method to store sensitive information that indirectly improves your writing. It also generates maximum security passwords. Think of enhancing personal organization and saving brain cells for the meat and potatoes of writing. 

As a cross-platform password manager, Last Pass provides access from your computer, tablet, or smartphone. The free version is somewhat limited but still excellent for storing all your account passes and locking them in with a master password.  

An easy way to use Last Pass is by installing a browser extension. Once you get used to automatically creating, safely storing, and filling your passwords, you will never look back.

9. Exploding Topics

When you constantly design editorial calendars and compete to innovate in a world saturated with great content, producing new attractive topics is a challenge. Readers change their behavior and habits quickly. You need sophisticated AI algorithms to catch intricate interdependencies between data. 

If you want to rush ahead before Google Trends and come up with topics no one else has explored, experiment with Exploding Topics. Exploding Topics is one way to stay ahead of the curve. Search for exciting topics, new industry vocabulary, and groundbreaking products and services by selecting the relevant timeline and industry category.

10. Thesaurus

It is not unusual to hit a dry vocabulary spell once you spent years creating similar content. Hence, having a free writing resource for synonyms and antonyms such as Thesaurus stimulates your skills in new ways. 

Its impeccable authority among users of online writing tools makes Thesaurus a favorite of advanced writers, as well as of students and writers beginners.  

More of the Best Writing Tools for Effective Content Creation

We could continue with this writing tools’ list and add dozens of more resources. Yet, using too many is not helpful either. Find your set of best tools and use them to support you in your daily schedule without overwhelming you.

In case you are ready for additional exploration of writing help, here are some extra tips to help your progress:

• Install Google add-ons and extensions for better writing:
  • ProWriting Aid
  • Text Cleaner 
• Improve the visual appeal of your content by finding and properly attributing royalty-free images:
  • Perform reverse image search tools
  • Write clear, high-ranking alt tags for images
• Download free SEO web extensions, for example, the SEO Stack Keyword Tool  
• Learn how to use Yoast for WordPress to enhance SEO and readability scores directly in the WP Editor

Interested in going beyond the power of writing for content marketing? Find out how to increase sales with video marketing tools.

Aside from using free writing tools, ensure that you spend at least some time each day reading authors, magazines, and blogs and articles by companies you admire. Many of them will be your best teachers, not only in terms of writing style, but also for practicing technical accuracy and creating informative, shared, and liked content.  

If you still have doubts about which writing tools to use, schedule a free consultation with one of our experts and you will get a personalized solution to your problem.

Sources:

• benchmarkemail.com/blog/the-importance-of-writing-effective-blog-post-titles/
• readabilityformulas.com/gunning-fog-readability-formula.php#:~:text=The%20underlying%20message%20of%20The,for%20most%20people%20to%20read.
• newswire.com/news/new-research-most-people-have-70-80-passwords-21103705#:~:text=LONDON%2C%20February%2027%2C%202020%20(,up%20a%20four%2Dverse%20poem.

The post 10 Free Writing Tools You Can Use to Spruce up Your Content appeared first on Cosmic Development.

Email marketing is all about sending the right information at the right time, to the right person. And company owners that want to scale up their business know this. They understand the need to use powerful email marketing automation software that can help them improve their business sales performance. The one thing that differentiates successful companies from struggling businesses is the level of awareness they have for spending time and the methods they use for taking appropriate actions about it, instead of waiting for something to happen with the same approach. 

Although business owners nowadays have plenty of possibilities for taking advantage of today’s online email automation software, they do not even realize how all these resources could benefit them in the long run. Every day, company owners face new applicable resources, and they must adapt to those resources and be flexible.

See also Outsourcing Tips: How to cut costs

In this article, we will introduce you to several different online tools for email marketing automation to help company owners determine what works best for them. Our goal is to help you understand the power of today’s online email marketing automation software and support from experts, which will, later on, allow you to spend more time on things that will be more worthwhile in the long term for their businesses.

There are a lot of digital marketing tools they can get online to promote a business. Many tools help companies to grow online without spending too much money. Another way to improve the company’s performance is through email marketing. Choose what is best for your business and utilize the right way to grow it. Alongside email marketing automation, it is essential to use a good content marketing strategy. You can read more about this here.

Read more about having and getting a custom Email Automation tool from our Python expert

Email marketing automation is a tool used during an email campaign, which is a set of emails that are sent automatically. These emails are usually a response to the subscriber’s activities. It involves leads to subscribing, which receive the emails. Email marketing is great for online businesses as it helps the companies to maintain their ROI (Return on Invest) and sales while their employees are asleep. It would help if you did the setup of the tool. A lot of companies make use of email marketing services; however, more than 50% of the users of email automation cut costs, and save time and money.  

Below are the ten most used tools you could use for an automation email. They include the ones for creating a list, making each email automated, tracking, and monitoring the email together with testing of the email. 

1. RafflePress

RafflePress is a WordPress plugin that helps in increasing email subscribers and is used to run giveaways and contests. Your business will be hosting the contest on your website or blog together on social media platforms. If you want to use this tool for a year, you will pay $49 for a start. However, there is also a lifetime license offer, which is $449. 

2. OptinMonster  

OptinMonster is an excellent software for lead generation. According to general knowledge, when creating an email marketing campaign, companies need to gather subscribers. OptinMonster helps build forms that convert the visitors to your website as they land on your business pages in a matter of seconds. It also allows you to create a segmentation of leads and customers by personalizing their behaviors, funneling them directly to your automated campaigns. To make use of OptinMonster, you can start with their monthly plan of $14 by getting billed annually. It also has the pro plan, which costs $47 monthly, if you are buying for a year. There is also a pre-pay discount for you available if you are using OptinMonster. 

3. Contactually

Contactually is a CRM tool that helps to carry out the vetting of contacts. It does this by gathering contacts from your email box, blog, website, or social media profiles. It will then collect as much information as it can to direct you in your messaging. Contactually goes from $69 per month for a professional plan to $119 for an accelerator plan.

4. HubSpot

HubSpot has the best marketing automation tools that help to carry out a lot of tasks. It can streamline email marketing services by using automated workflows. HubSpot has a lot of free tools, but also a wide range of paid plans, from $50 monthly for the starter plan to $3,200 monthly for the Enterprise plan.

5. Hatchbuck

Hatchbuck works like Gmail in the use of tags to carry out the optimization of messages. With Hatchbuck, you can create tags and assign them to specific leads. This depends on the interests of the contacts and the funnel stage they are located at presently. To use Hatchbuck, you need to pay $54.50 per month for the two initial months.

6. SAP Sales Cloud 

The SAP Sales Cloud is an essential lead qualifying tool. It is formerly known as CallidusCloud. SAP Sales Cloud automates the process of identifying promising leads, and at the same time, it clears off the ones that are not qualified or are filled with high risk or low reward.

7. GetNotify

GetNotify works effectively at sending notification of your emails reaching the recipients and being read. When you submit your emails, you will add ‘getnotify’ to the receivers’ email addresses. However, they will not see or know that you are tracking their opens. GetNotify is based on a free plan. 

8. Litmus

Litmus is an email optimization tool. Its purpose is for testing emails on different devices. It provides the capacity to test up to forty clients and devices by clicking once. It reduces the time required to review every email combination. Litmus costs $79 monthly if you pay for a year. However, to carry out automated testing, you need to get the Litmus Plus plan, which is $159 every month for a yearly subscription. 

9. Drip

Drip is a compelling marketing automation tool that is mostly known for its eCommerce automation and segmentation features. It offers integrations with the biggest online store platforms: Shopify, WooCommerce, Magento, etc. It also enables sending targeted emails at every point of the customer journey: abandoned card emails, product view actions, removed items, canceled checkouts, and many, many more.

Drip’s plans start at $19 and include up to 500 contacts and an unlimited email send limit.

10. Sendloop

Sendloop is definitely one of the most successful marketing automation tools on the market so far. It has a user-friendly interface that doesn’t require coding. That means you can personalize your email messages with a simple drag n-drop builder. The tool also enables you to track your customers’ behavior on your website. Plans start from $9/month for 500 subscribers.

Eager to read more about Marketing Tools, check out Venngage’s list of 11 Best Email Marketing Tools to Increase Your Company ROI.

If you still can not decide what is the best tool for your business, let our experts help you. Schedule a free consultation with our Cosmic Development experts here.

Learn more about how you can use email marketing automation with our team of experts. Schedule a free consultation and start saving your time and money.

Sources:

• neilpatel.com/blog/automated-email-marketing/
• optinmonster.com
• rafflepress.com/
• contactually.com/
• litmus.com/
• getnotify.com/
• sap.com/index.html
• hatchbuck.com/
• hubspot.com/
• thefemalehustlersacademy.com/

The post Top Ten Go-To Email Marketing Automation Tools appeared first on Cosmic Development.

Producing content that is engaging is a constant challenge. Content marketing is not as simple as it might seem, and there are many challenges that B2B marketers face. Some of the key challenges are:

• Producing engaging content
• Producing consistent content 
• Measuring content effectiveness 
• Producing content from experts
• Lack of Budget
• Having Skilled Content Marketing Professionals 
• Lack of Marketing Integration

When we say content marketing, we suggest creating and sharing content in various formats that provide value to your target market and get your clients to act or schedule a free consultancy to get more insights. The most used B2B content marketing tactics are social media content articles, eNewsletters, articles on your website, blogs, case studies, videos, illustrations, photos, white papers, infographics, research reports, microsites, e-books, mobile apps, in-person events, online presentations, webinars/webcasts, conferences, podcasts, games and gamification.

There are many options for using suitable tactic depending on what your business does, but here is a list we think is a must-have content variety you need to offer your potential leads:

1. Blogs 
2. eBooks
3. Research
4. Videos
5. Case Studies
6. Reports
7. CTA

Blogs

The first step of the content marketing strategy is to have valuable articles on your blog. If your company already has a vast range of blogs that trigger curiosity and solve problems for your clients, you need to make analysis in your social media pages and within your company’s Google Analytics account. To have result-driven content, you need to analyze your buyer personas – your targeted audience profiles and, more specifically, their pain points and challenges. You need to know what they’re struggling with and write your blog content around while experimenting with the content proven to be popular and trendy. 

The first step in creating relevant B2B blog posts for your audience is to target the posts with the client’s main points and offer solutions on how to solve their challenges. If you seek a faster and easier way to do this, the only way is with outsourcing expertise. There are many reasons why outsourcing content writing is the right solution. To discuss further the benefits of outsourcing content creators, schedule a free consultation with us today.

eBooks

B2B eBooks are one of the most cost-effective content marketing strategies because they are jam-packed with information, valuable to the audience, and able to collect or convert potential customer information if you decide to use them as a lead magnet. In many cases, buyers are willing to register and share information about themselves in return for eBooks. In other words, this means that your company could get a leg-up on lead generation with eBooks, and that’s why you need to include them into your editorial calendar content list.

Research

If you are striving to create B2B content marketing that gets backlinks and improves overall SEO (Search Engine Optimization), original research is another must-have in your editorial calendar content list. This is because people–writers want to back up their content with statistics. By collecting your statistics and running a survey or analyzing the results you’ve brought to your clients, you will result in tons of industry authority and backlinks–a key ranking factor in the search algorithms.

Videos

The B2B video content marketing needs to be precisely what your audience wants to watch. In the beginning, you need to follow your Google Analytics reports and get to know what kind of blog content brings you the most traffic, whether it turns your traffic into leads and if not seize the data and use it as action steps accordingly. A good idea for this is to promote your current blog content with solutions in a visual and more appealing way.

Read more about how video content brought success to our client Rumble

Case Studies

Most of the B2B tech buyers search for peer reviews and testimonials before purchasing. We advise and suggest to you, in the beginning, to create a few case studies on the growth of your biggest clients, starting with what kind of problem your clients had, what did they ask you to do, what kind of solution did your company suggest, and the results your company delivered. Actionable case studies will prove to your potential clients that your service works. You would be giving them data to show it in real-life while you tie in a success story from your existing clients.

Reports

One other way to bring value is with free downloadable research included in a report file. Reports are part of content marketing but are time-consuming which is valuable as it serves the clients with up-to-date research data on the topics that they find useful for their business. For the current clients, it is great to send this in an email Newsletter, and for the potential clients, it can be a great lead generation source on your website. Research and reports as content writing build trust, as it educates your clients and provides valuable insights.

CTA (Call to Action)

If you already have valuable content, our next step is to include a call to action or CTA. A good content marketing needs to level up your lead generation. The call to action should be: 

1. Action-oriented
2. Used in first-person 
3. Contain strong visuals
4. Have a sense of urgency
5. Eliminate friction objectives 
6. Stand out and be easy to find

For every call to action to generate leads, you also need to remember your buyer’s journey. If the call to action you add does not fulfill the need of your potential client at the specific point in their journey they will be encountering it, it is not going to resonate with them, and they are not likely to move forward. There are many varieties of designs you can use when altering your Calls To Action with (and not limited to): color, button shape and size, size, style, position (both on the web page and the website), and animations.

When creating your call to action, you need to make sure that the CTA is important enough to attract potential clients. This can be created by utilizing a contrasting color from your website, a bright and robust font, specific placement, and actionable content. 

We know this list is overwhelming, but it’s crucial for every business willing to generate B2B leads. If you have new ideas for other pandemic-related business growth ways to help, please feel free to suggest them during our meeting, and if you need more insights, schedule a free consultation here.

Learn more about content marketing and its contributions to growing your business from an expert. Schedule a time to talk with a Cosmic Development expert for free to learn more about how you can create great content for your blog.

Sources:

• blog.wishpond.com/post/93784970078/4-things-you-need-to-do-after-a-lead-is-generated
• neilpatel.com/what-is-content-marketing/
• impactbnd.com/blog/the-secrets-to-persuading-your-customers-to-click-and-convert-on-your-call-to-actions

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