Videos, video editing programs, video editing apps, video marketing tools… Videos are everywhere we look around us. We live in an era when people prefer video content much more over the old-fashioned written content. Watching videos is far more interesting and funnier than reading long articles. People’s average attention span is 8 seconds, which means that you have only 8 seconds to get the reader’s attention. And this is more achievable through video content because people will more likely continue watching an interesting video rather than read an article that might seem long as an eternity.

The video editing industry is surely taking over and the processes of arrangement and manipulation of video shots are the latest trend that gets the reader’s attention better than anything else. For that reason, we decided to interview our Video Editor Svetozar Petrovic, who works at our office in Belgrade, Serbia, to tell us more about his experience with video editing for our client Rumble. Apart from being directly involved in the world of video editing, Svetozar has experience as a producer and director, too. To find out more about Svetozar’s career journey and the importance of video editing, continue reading the entire interview below.

1. Could you tell us how your Cosmic journey began? How would you describe the years as part of the Cosmic family?

I’ve been working for Cosmic since 2015. Before that, I used to work for a Serbian advertising agency. I loved that job too, but compared to Cosmic it was much more stressful. What I appreciate the most about Cosmic is that assignments are clear and reasonable, deadlines are not tight, and one’s skills and creativity are respected.

2. What was the biggest challenge when you started working in Cosmic Development?

Cosmic Development’s office in Belgrade was huge back then. I was coming from a small agency with a family-like atmosphere. The biggest challenge for me when I started working for Cosmic was getting used to a large number of colleagues and to the noisy environment that comes with large collectives and open space offices. But very soon I made good friends in Cosmic and I got a smaller office where I could work from and everything became family-like again. 

3. Could you describe a situation when you encountered a technical challenge in your career? How did you overcome it?

Technical challenges happen all the time. I like to learn new things and my first impulse is to try to get to know more about the problem and solve it myself or go around it. That way you can get two things done at the same time – overcome the challenge and learn a new skill. But then again, we cannot be experts in everything, sometimes it’s more efficient if you reach out and outsource an expert on the subject to help you.

Find out how video content brought success to Rumble by clicking here

4. As a video editor, could you tell us whose work do you admire the most? What do you like to watch in your free time?

At the moment I work as a video editor for most of the time, but I am also interested in filmmaking and production, and people I professionally admire are mostly movie directors. I like to watch anything that’s good, regardless of the genre. I guess my personal favorites would be movies that work on multiple levels, that are both entertaining and deeply meaningful at the same time. It would be hard for me to make a coherent list, but names that first come to mind are Coen brothers, Sorrentino, Ruben Ostlund…

5. How do you stay updated on the latest tools and trends in the video editing industry? What video editing software have you used so far? 

That is not too hard today when so much information is only a click away. There are many great tutorials, specialized news portals and forums out there with tons of useful new info every day. The hardest part is to keep pace with all the stuff because everything is constantly speeding up. But most importantly, you need to know how to differentiate between quality content and click baits that will waste your time.

I used Final Cut Pro some time ago but I am an ‘Adobe guy’ and Adobe products are my tools of preference because they offer a huge amount of options and yet they are easy to understand. There are lots of ‘Apple fanatics’ in creative industries that would look at you with disdain if you mentioned Adobe Premiere (Adobe’s primary editing software), but in my opinion, Macs are more style than substance. I am glad that Adobe Premiere has become an industry-standard now, even for high budget projects.

6. Apart from being a successful Video Editor for Rumble, do you have other experience you would like to share with us? 

Fortunately enough, besides editing, with Rumble, I got a chance to do other exciting stuff such as promo videos I did from scratch – screenwriting, shooting, editing, special effects, post-production… It was a huge experience to go through all the stages of the process by myself.

7. As we can witness, your passion for video editing goes far beyond editing videos. Could you tell us more about your experience as a producer and director? How did it happen? What were your responsibilities on that project?

I got a request from Rumble to make a pilot episode for a TV show that would be based on funny viral videos. I set up a team and did the production work as well as co-writing and codirecting. The whole team, from hosts and actors to tech people, was from Serbia and we did everything here from castings to postproduction. We had a crew of around 15 people, all of whom were experienced professionals. It was a very time and energy-consuming task but at the same time, it was fun and adrenaline-filled for each and every second. Definitely the best months of my career up till now.

8. If you were to give a piece of advice to your less-experienced colleagues who are video editors like yourself, what would it be?

Listen to your client/director. The best editing job is the one that fits their needs as closely as possible. And while doing that, if you manage to squeeze in your artistic imprint – good for you. But that’s only a bonus, not the purpose of your work.

9. What do you see as your most significant professional accomplishment so far? What is your most cherished personal achievement outside of work?

That would be the aforementioned TV show pilot and a documentary short about ex-Yugoslavian workers living in Slovenia and their rights. I hope I will soon be able to fulfill my dream and make a non-documentary short movie.

Regarding personal achievements outside of work, I guess that would be some charity work I have been doing during the past few years and learning how to sail.

10. What do you like to do for fun?

To have endless coffees and discussions with my friends, to go out clubbing, and to go sailing. I dreamed of going sailing since I was at college but it seemed impossible back then. With time, sailing became more popular and available for the general public. And around the time I got to Cosmic, I was able to take a few courses and become a skipper. So I could say that Cosmic and sailing share a special connection in my life.

You can also discover how Rumble’s content editor Nick Naumoff chooses the best ideas for their website. If you need experts like Svetozar and Nick on your team, do not hesitate to contact us and schedule a free IT consultation. We will build a team for your brand!

The post Why Video Editing is Necessary appeared first on Cosmic Development.

If you want to grow your online business, you need to utilize video marketing for your products and services. Videos are playing essential roles in the world of digital marketing these days. A compelling way to promote your content is through video marketing. People love to watch and see rather than to hear. With videos, you will be able to reach a wider audience. This implies that you will get to drive more traffic to your website, and you will be able to increase your level of engagement. All of these will help you achieve a high level of conversion of visitors into customers, which will bring the end product – ROI (Return on Investment). 

Statistics show that social video has more shares than just images. Also, adding video to your content and posting it on Facebook could double and increase the organic reach than ordinary photo posts. It is predicted that by the next year all internet traffic will be generated from people visiting the internet to watch videos. The statistic keeps going, and all it points to is simple – you have got a lot to gain from investing in video marketing tools for your online business.

If you want to know which investment will bring you an ROI, schedule a Free IT Consultation with our experts on the subject.

Below are some video marketing tools you need to increase sales and to make your business stand out online:

• Vyond
• Slidely
• CommonCraft
• Animoto
• Verb Technology
• Vimeo
• Magisto
• Wirecast

Vyond

Vyond is an easy-to-use video animation tool. The focus of Vyond is to help your business convey simple information and messages in a funny way. You could use the animation to pass across information about your products, services, contests, or any other thing about your business that requires explanation. While using Vyond, you could choose from video elements such as props, characters, animated, pre-made templates, sound effects, etc. With this video marketing tool, you can edit any scenes regardless of the industry you find yourself in. You can also create a character that looks exactly like you. You get to select the look of your style and what the form represents, which will become your business’s face.  

Slidely

The following video marketing tool that allows you to change your photos to videos is Slidely. You can utilize this tool to create your video and photo collections and share them online. The only thing you need is a Facebook account, and you are good to go with Slidely. You can add your content to create the video. It is also possible that you add your logo alongside any text you want to add.

CommonCraft

CommonCraft is a video marketing and editing tool used for creating videos and animation. This is one of the earliest companies that created explainer videos. Its primary purpose has been for Ted Talks. It gives its members instant access to the online library that contained a list of both present and past videos. With CommonCraft, you will be able to edit your video, add animations, audio, and other elements to stand out from the crowd.  

Animoto

Animoto is used to make video marketing for bloggers and vloggers. It is a cloud-based video marketing tool that you will be requested to pay for. This mobile-friendly tool makes it easy to create professional slideshows alongside your marketing videos. There is a mobile app version of this tool that enables you to create your videos while you are on the go. It is so simple to use. You can add your own clips, add music, and texts that will convey the message about your business to your targeted audience.

Verb Technology

This video marketing tool is better known as the Verb. Verb is an interactive marketing tool that gives the opportunity to create, edit and carry out your videos’ marketing to your audience. Verb Tech has various products that are essential to making it useful. Below are listed Verb’s products:

• NotifiCRM: This is the first product of Verb. It enables you to create an interactive environment with your targeted customers and to create tags on videos in digital marketing.
• NotifiAIR: This product gives you the ability to remove a video background. You can also add clickable content on your video, website, or image with it. NotifiAIR is an improved version of notifiCRM.
• NotifiLINKS: This will allow you to disseminate resources such as e-invites, interactive videos, text messaging, etc. There are other possible distribution methods you can use.
• NotifiWEB: You can easily create a promo video advertisement. This video will have a clickable link. You can embed this link in WordPress and every other content management system (CMS). The video you create can be viewed on mobile devices as well as on the desktop.
• NotifiADS: This product allows you to create interactive video advertisements. The good thing about the video ads is that you can add them to any platform, including Facebook.
• NotifiLIVE: With this tool, you can create live stream videos that are interactive on any web browser and smart television. 

Vimeo

Vimeo is a crucial video hosting tool you need. It has well-developed features. With Vimeo business, you can host and manage every video you have in a single place. You can access five terabyte storage without limit of how many videos you can upload in a week. It also permits you to add team members, collaborate, and add notes and reviews on your videos. As a video marketing tool, it helps you to drive engagement by allowing you to place your video anywhere you want it to be. You can also add a clickable call to action and cards to help you capture emails. It also offers the opportunity to check your video’s performance through analytics by tracking the interactions and stats of your video.   

Magisto

Magisto is a video marketing tool that allows you to edit your video for social purposes. It works efficiently with the strength of Artificial Intelligence (AI). AI helps in remaking videos and images into short videos filled with excitement and emotions. The primary purpose of Magisto is to create short videos that help to connect with your audience emotionally. Emotions are vital in the process of getting your audience to buy from you. 

Wirecast

Wirecast is a video marketing tool that is great for making a live casting. If you are planning to broadcast on Facebook, Wirecast is the go-to tool you need. Aside from live streaming on Facebook, you can also add text to it. It is an essential video marketing tool you need. 

If you still can’t decide which is the best video tool for your business or prefer to have video professionals to help you reach us for a free consultation and discuss more with our consultants here.   

Read more about our client, Rumble, and how video content brought them success. One of those successes can be noticed through the award they got from Youtube.

Learn more about how you can use email automation with our team of experts. Schedule a free consultation and start saving your time and money.

Sources:

• www.wirecast.com
• www.magisto.com
• www.vimeo.com
• www.verb.tech
• www.animoto.com
• www.commonraft.com
• www.slidely.com
• www.vyond.com

The post Increasing Sales with Video Marketing Tools appeared first on Cosmic Development.