Seo Archives | Cosmic Development

From Clicks to Conversions: How Dedicated Teams Enhance Content Strategy

Ana Ćakić — Wed, 21 May 2025 12:16:09 +0000

Why remote content strategists, editors, and SEO experts are the engine behind high-performing media brands

In today’s content economy, media companies live and die by their ability to capture attention—and convert it. With endless competition, fleeting user attention spans, and the pressure to continuously grow traffic and revenue, editorial teams are being stretched to their limits.

The truth is, churning out content is no longer enough. You need the right content, delivered consistently, optimized for the right audience, and designed to move readers along a journey—from curiosity to action.

That’s where dedicated content teams step in. They don’t just fill talent gaps—they bring clarity, consistency, and conversion-focused strategy to your content operations.

The Pressure Points: What Media Teams Are Really Up Against

It’s not uncommon for digital publishing teams to start strong—ideas flow, content goes live, engagement spikes. But over time, challenges creep in:

Content volume vs. quality

Deadlines loom. Calendars fill. Writers burn out. The focus shifts from strategy to survival, and the brand voice gets diluted.

When your in-house team is already producing numerous pieces of content monthly, adding even more can create unsustainable pressure. Suddenly, your carefully cultivated brand voice begins to waver. Articles that once took a few revisions now require many more. The meticulous fact-checking process gets compressed. Headlines become more sensational than substantive.

The numbers tell the story: Publications that significantly increase content output without expanding their team typically see a notable decline in engagement metrics within months. This isn’t just about statistics—it’s about sustainability.

SEO that’s constantly changing

Search engine algorithms evolve constantly. Without a dedicated SEO expert on hand, your content might stop ranking—or worse, never rank at all.

Today’s SEO isn’t just about keywords—it’s about search intent, user experience signals, structured data, and hundreds of other ranking factors. Google’s core updates can shift your traffic patterns overnight, with sites reporting significant fluctuations after major algorithm changes.

When your team lacks specialized SEO support, even great content can languish unseen. We’ve observed content teams producing excellent material that generates substantially less traffic than its potential simply because basic SEO principles weren’t applied consistently.

High traffic, low ROI

You’re getting the pageviews, but engagement is dropping. Time-on-page is low, bounce rates are high, and newsletter signups? Flatlined.

The disconnect between traffic and value is a growing crisis for publishers. Case in point: A site with substantial monthly visitors but only brief average session times and few pages per session isn’t building a sustainable audience—it’s renting temporary attention.

Without strategic conversion pathways, even high-traffic publications struggle to monetize. We regularly see sites with impressive visitor numbers but subscription conversion rates well below what industry benchmarks suggest is achievable with optimized content journeys.

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Not enough time to think

When your team is always in production mode, there’s no time for reflection or experimentation. Strategy gets pushed to “next quarter,” again and again.

The most innovative content strategies emerge from analysis, not autopilot. Yet when editors spend most of their time managing production workflows, strategic thinking becomes a luxury. The cost? Missed opportunities to develop new content verticals, experiment with emerging formats, or refine audience targeting.

Sound familiar? You’re not alone—and you don’t need to hire an entire in-house department to fix it.

The Dedicated Team Model: Built for Modern Media Companies

At Cosmic Development, we’ve helped digital publishers, ad networks, and content platforms scale their output without compromising on quality. The secret? Remote, integrated, dedicated teams. Many digital media companies have already discovered the advantages of this approach.

These aren’t freelancers juggling ten clients. They’re content specialists who act as a true extension of your brand. Here’s how they help:

1. Content Strategists: Your Editorial Architects

Think of your content strategist as the blueprint maker. They don’t just pick topics—they build roadmaps aligned with business goals, SEO potential, and audience behavior.

What they bring:

$ / month

Data-informed editorial calendars
Gap analysis and topic clustering
Content journeys that lead to conversion

The difference is in the details. When a dedicated content strategist evaluates your publication, they don’t just see individual articles—they see interconnected systems. They identify content gaps where reader questions go unanswered. They recognize opportunities to transform single articles into multi-part series that keep readers engaged over time.

With access to both your analytics and industry benchmarks, these strategists can make recommendations backed by data. Having a dedicated employee focused on content strategy ensures consistent vision and execution across all your publications.

For example, analysis might reveal that your finance content drives 3x more newsletter signups than your technology content—even though both generate similar traffic. This insight shifts resource allocation and focuses your team on high-conversion topics.

Most importantly, content strategists elevate planning from tactical to strategic. Instead of simply filling a calendar, they’re answering crucial questions like:

$ / month

Which content themes align with our highest-margin revenue streams?
How can we repurpose existing content to serve different audience segments?
What topics position us as thought leaders versus simply traffic generators?
Which content formats deliver the highest engagement-to-production-cost ratio?

2. Editors: The Voice Keepers

Good writing informs. Great editing transforms. Remote editors ensure every asset—article, script, landing page—reads like it came from your core team. They’re also a secret weapon for consistency when working with multiple writers.

What they bring:

$ / month

Cohesive tone and structure
Editorial guideline enforcement
Reader-first clarity and polish

Editors do far more than fix grammar and punctuation. They’re guardians of your publication’s voice and credibility. In a media landscape where trust is currency, consistent quality can be your greatest differentiator.

The practical impact is significant. When publications implement dedicated editing resources, we typically see:

$ / month

Fewer factual corrections post-publication
Improvement in source diversity and credibility
Increase in content shares on social platforms
Reduction in production time from draft to publication

Beyond basic quality control, specialized editors bring subject matter expertise to complex topics. They can distinguish between superficial coverage and genuine insight, pushing content from “what everyone else is saying” to “what only we can say.”

For growing publications, editors also serve as vital knowledge repositories. They document institutional standards, train new writers, and ensure continuity even as your team evolves.

3. SEO Experts: The Visibility Engineers

Your best content means nothing if no one sees it. SEO experts ensure your work reaches the right audience—organically and consistently.

What they bring:

$ / month

Intent-driven keyword strategies
Technical audits and on-page optimization
Scalable linking strategies and analytics tracking

Modern SEO is both art and science. It requires continuous analysis, adaptation, and implementation—tasks that often fall through the cracks for busy editorial teams. Following proven SEO strategies can transform how your content performs in search results.

Dedicated SEO specialists transform this approach. Working alongside your content team, they ensure every piece is optimized before publication, not as an afterthought. This proactive strategy typically yields:

$ / month

Higher ranking potential for target keywords
Improvement in featured snippet acquisition
Reduction in content that fails to rank in top results
Better site-wide performance on core web vitals

Beyond individual content optimization, SEO Specialists build systematic advantages. They implement structured data that helps search engines interpret your content. They identify technical barriers limiting your site’s performance. They build internal linking structures that distribute ranking power effectively.

Perhaps most valuably, they provide competitive intelligence—analyzing what works for industry leaders and identifying opportunities they’ve missed. This strategic guidance helps you capture targeted traffic others overlook.

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4. Analytics Specialists: The Data Translators

In digital publishing, intuition isn’t enough. You need clear insights into what’s working, what isn’t, and why.

What they bring:

$ / month

Custom dashboard creation and maintenance
Conversion funnel analysis and optimization
Audience segmentation and behavioral insights
Attribution modeling connecting content to business outcomes

Analytics specialists close the feedback loop between content creation and business results. They transform raw data into actionable intelligence, answering questions like:

$ / month

Which content topics drive the highest-value subscribers?
What reading patterns predict long-term retention?
How do different traffic sources compare in terms of engagement quality?
Which headline formats generate the highest click-through rates?

The practical impact? Publications with dedicated analytics support typically see:

$ / month

Improvement in content ROI through better resource allocation
Higher conversion rates through data-driven optimization
Reduction in subscriber churn through early warning indicators
More efficient ad operations through better targeting

Most importantly, analytics specialists end the guesswork about what’s working. They replace opinion-based decisions with evidence-based strategy, ensuring your content investments deliver measurable returns.

This trio—strategist, editor, SEO—works in sync to deliver content that’s not just seen, but acted on.

Why Remote? Why Dedicated?

You might be wondering: “Can’t I just hire freelancers or agencies for this?” Sure. But you’ll quickly find the trade-offs:

KEY CRITERIA	FREELANCERS	AGENCIES	DEDICATED REMOTE TEAMS
AVAILABILITY	✗ Unpredictable availability	✗ Rigid scopes, slower feedback loops	✓ Fully integrated with your workflows
STRATEGIC INPUT	✗ Limited strategic input	✗ Higher costs for long-term work	✓ Scalable and cost-effective
BRAND UNDERSTANDING	✗ Minimal brand immersion	✗ Project-based, not mission-based	✓ Committed to your vision and KPIs
CONTINUITY	✗ Frequent context switching	✗ Team rotation common	✓ Consistent personnel over time
KNOWLEDGE RETENTION	✗ Limited institutional memory	✗ Dependent on account managers	✓ Deep understanding that compounds
COST STRUCTURE	✗ Variable, project-based	✗ Premium pricing with overhead	✓ Predictable, often lower long-term cost
RESPONSE TIME	✗ Varies by workload	✗ Scheduled in advance	✓ Responsive to dynamic needs

Dedicated teams offer the best of both worlds: flexibility + commitment. You don’t just get content—you get people who care about the success of that content. The benefits of working with dedicated teams extend beyond just content creation to comprehensive business growth.

Economics also makes compelling sense. Consider this comparison for a mid-sized digital publisher:

Traditional Staffing Approach

✗ Full-time content strategist
✗ Full-time editor
✗ Full-time SEO specialist
✗ Benefits, equipment, and overhead costs

Dedicated Team Alternative

✓ Fractional content strategist, editor, and SEO specialist through a dedicated team model
✓ Fully scalable up or down as needed
✓ HR and admin are taken care of
✓ Lower long-term costs with greater flexibility

The dedicated model delivers comparable or superior capabilities at a significantly lower cost, with added flexibility to scale resources as your needs evolve. When comparing dedicated team vs outsourcing options, the dedicated approach offers clear advantages for content-focused businesses.

Ready to Scale Your Content With Intention?

Your audience deserves more than clickbait. Your business deserves more than traffic for traffic’s sake. A dedicated content team helps you publish with purpose—and grow with confidence.

The path forward begins with an honest assessment:

$ / month

Is your current content operation aligned with your growth ambitions?
Are your most valuable team members focused on their highest-value work?
Do you have the specialized expertise needed for today's competitive landscape?
Is your content strategy driven by data and audience insights?
Can your production model scale sustainably as opportunities emerge?

If you answered “NO” to any of these questions, it could be time to consider a smarter way forward.

Let’s talk about how a dedicated content team can help you scale faster, streamline operations, and build a more sustainable digital media business.

If you’re ready to take your content strategy to the next level, get in touch—we’d be happy to help you build the right team to make it happen.

The post From Clicks to Conversions: How Dedicated Teams Enhance Content Strategy appeared first on Cosmic Development.

The Importance of Website Maintenance: How to Increase Your Website Traffic?

Katerina Bogdanoska — Tue, 08 Jun 2021 15:27:11 +0000

Websites play a big part in your business’s success, but having a website alone is not enough. If you want your website visitors to engage, you need to keep the website up-to-date, bug-free and secure. Only a healthy and well-performing website can bring traffic and potential customers to your site.

Website maintenance is a main priority for businesses today, and in this article, we will discuss how to maintain a high-volume website in the long run and why it is so important.

What is Website Traffic, and How is it Measured?

The number of visitors that come to a particular website is called website traffic. It is measured in visits or sessions recorded on the site’s server that communicate with the user’s device. Website traffic depends on the website’s purpose, the visitors’ goals, and how they discovered the site. There are many ways to measure traffic. By using web analytics tools like Yandex Metrica, Google Analytics, and Alexa Rank, you can measure several different aspects of your website traffic like visits, sessions, page views, unique visitors, etc.

Photo by Luke Chesser on Unsplash

Why is it Important?

Website traffic is an essential metric for online business effectiveness because it gives businesses valuable insights into the interests of their visitors or potential customers. Regular website traffic analysis will help you make better future marketing decisions and grow your business by giving your customers what they want. For a high-performing website, both quantity and quality are essential. However, high-quality traffic is what will get you customers and increase conversion and sales. Quality traffic is targeted traffic. That means that targeted visitors that come to your site have a particular objective and have already shown interested in your products and services, thus more likely to convert and make a purchase. Plus, those visitors are more likely to stay with your business and refer your website to others.

By getting more website traffic, you get more opportunities to convert users and sell your product or service.

Finally, high traffic will get you a higher page rank, higher domain authority, and better search rankings.

When it comes to ranking, the most crucial aspect of website traffic is organic traffic. 53.3% of all website traffic comes from organic search. That is because Google and other search engines rank websites based on the keywords and SEO tactics that are used. The better the description and use of keywords, the more organic traffic a website gets. SEO or search engine optimization is the process of optimizing a website to rank as high as possible in organic search engine results. And you know the rule, the higher you appear in the search results, the more relevant and authoritative your site is.

An effective SEO strategy should create compelling on-page content, gain backlinks and improve the site’s architecture. Websites that are well-optimized get more traffic and generate more leads and sales.

How to Increase Website Traffic?

You can apply many strategies to increase your traffic, and here are some helpful tips that can help.

Image by Gerd Altmann from Pixabay

1. Create a powerful SEO Strategy

A strong SEO strategy involves planning, outlining, and implementing steps designed to boost search engine rankings. And you need both on-site SEO and off-site SEO to be successful. Here are some helpful tips that you can try for SEO success.

Analyze Google’s first page
Build relevant and high-quality links
Create a list of keywords
Define your target audience and their needs
Hire an expert in SEO strategy
Use keywords in your website page URLs.
Implement user-friendly site architecture
Improve and update your content
Improve load times and user experience
Use local SEO to attract local customers
Make sure your website is mobile-friendly
Publish high-quality original content
Publish relevant content
Use social media

2. Use Paid Advertising

Paid (or PPC) advertising is an excellent way to increase traffic and jump to the top of search results. Paid advertising means buying traffic with online ads, or putting it in other words; you pay each time someone engages with your content.
The key to any successful advertising campaign is getting high-targeted keywords. Choosing the right keywords to bid on you is targeting the right people, which is most likely to result in clicks, conversions, and consistent traffic to your page. It is an excellent solution if you’re looking to increase website traffic fast, but it can also be expensive, especially for small businesses.

3. Use Video Marketing

Video content and organic rankings go together. Search engines are looking for highly engaging content, and Google’s algorithms are increasingly prioritizing websites with video content.

The audience is engaging with video content more than ever before. According to the most recent marketing statistics, 86% of businesses use video as a marketing tool, up from 63% over the last year. 93% of marketers say that it’s an integral part of their marketing strategy. Also, we need to mention that by 2022, online videos will make up more than 82% of all consumer internet traffic.

As a part of a comprehensive content strategy, video marketing is an excellent tool for increasing website traffic. Video content is entertaining, engaging, and easy to consume. Additionally, it will increase CTR, lower bounce rates, and increase dwell time. Having that in mind, don’t hesitate to invest in high-quality video content and get more traffic.

Why is Website Maintenance Important?

We explained above that getting on the front page of Google top results is not an easy task, and it requires hard work, dedication, and knowledge. But getting to the top is only half the battle. Staying on top and maintaining high traffic is equally as hard and brings additional challenges.

To maintain your top position and high volume traffic, you need to invest in good website maintenance services. Website maintenance is the process of regularly analyzing your website for problems and making sure that it remains updated, safe, and secure. High traffic indicates a well-performing website, but it needs careful management to provide the proper visitor engagement and positive user experience. If your website is not adequately maintained, too many requests can crash it and slow down your page load time. That will affect your marketing data and search engine results page ranking.

A well-maintained website has many benefits – it will encourage traffic growth and boost your SEO and search engine rankings. A seamless user experience will motivate your customers to buy and promote your products and services. And it will save you money.

In the long run, website maintenance is always less expensive than website repair. The cost of customer acquisition is significantly higher than the cost of customer retention.

And remember, it doesn’t matter if you decide to create a website with the help of a website developer or a professional web builder. Website optimization and maintenance is still one of the most important things you can do for your business. However, if you are a small business with a limited budget, you may consider a website builder for developing a website. Here you can read more about their benefits.

Photo by Arif Riyanto on Unsplash

Helpful Tips for Managing High Traffic Websites

Our best advice for avoiding task build-up is to make regular improvements to your website. Let’s look at eight ways to prepare your website for heavy traffic and create the best possible user experience.

Compress your files
Install a caching plugin
Make sure you are taking backups
Make sure your applications and software’s are up to date
Optimize your images
Perform a regular SEO audit
Test it frequently
Upgrade your server

Stay tuned for Part Two of The Importance of Website Maintenance blog series, where we will explain each tip thoroughly.

We Can Help You Increase and Maintain High-Volume Website Traffic

Managing high-traffic sites requires lots of work after your site is up and running. To optimize your website for high volume traffic, a reliable web maintenance company is a smart option. A good maintenance plan will ensure your website is securely backed up, adequately updated, tested, and optimized each month. The result keeps it up to the most current search engine standards for Google and others, a better user experience for consumers, and a better ROI for the website.

At Cosmic Development, we have an experienced team of dedicated web developers for website maintenance services. Our team is highly qualified to comply with the highest standards. We offer complete website support and maintenance solutions despite your size, industry, or environmental location.

We have effectively supported websites for clients like Rumble, AFV, Some Spider, Nas Daily, and many more.

Take care of your brand and make sure your website is responsive and modern. Your customers will appreciate it and won’t leave you for the competition. Contact us today and learn more about website maintenance services and how to get it right (with the help of our web developers).

The post The Importance of Website Maintenance: How to Increase Your Website Traffic? appeared first on Cosmic Development.

Writing Guidelines for a Blog Article

Viktorija Nikoloska — Thu, 02 Jul 2020 10:56:34 +0000

by Viktorija Nikoloska

Are you searching for the basic writing guidelines to help you with writing blogs for your specific target audience and customers? If the answer to this question is ‘Yes,’ then you are in the right place. By reading this article, you will learn what a good blog post is and how to write it, but most importantly, you will discover the basic writing guidelines that will lead you through writing a blog post for your website.

With the digitalization settling in every aspect of our lives, we must increase our online presence and pay more attention to our audience’s interests. The best way to achieve this is by creating a content marketing strategy with implemented Search Engine Optimization (SEO), which will increase your company’s presence and traffic.

The writing guidelines in this article will teach you how to optimize your article for search engines such as Google and guide you through the process of writing blogs. You will get answers to what are keywords and how to conduct a keyword analysis for a specific topic. You will also learn how to write meta titles and meta descriptions and why they are essential. And finally, you will enrich your knowledge of the most important grammar writing guidelines that a professional blogger and editor should follow.

Read more about How Rumble’s Content Editor Nick Naumoff Chooses the Best Content Ideas for Rumble’s website or click on the image below and schedule a free IT consultation

What are Keywords and How to Conduct a Keyword Analysis?

Keywords, also known as ‘Key Phrases’ or ‘Search Queries,’ are the words that people enter in search engines when looking for something online. From the company’s aspect, they are the ideas and topics that define your content’s purpose. In terms of SEO, keywords are the words and phrases that searchers enter into search engines. Companies use strictly-defined keywords according to the products or services they offer so that their businesses may rank higher in the Search Engine Results Pages (SERPs) when people search for those keywords. The main target of business owners is to use keywords on their websites that will bring them higher chances of getting more website traffic. For that purpose, content creators and SEO analysts will have to conduct keyword research to ensure that the keywords they will use on the website and blog are relevant and searched for.

Therefore, I can say that the most crucial part of these writing guidelines is to learn how to conduct a keyword analysis. Keywords are essential for creating an article. Keywords are important because they represent the connection between what people are searching for and the content that is written for that purpose. Moreover, they help in ranking higher on SERPs, thus driving organic traffic to your website. The keywords chosen by an SEO analyst will determine what kind of traffic you get.

Example: If you are offering software development services, you may want to rank for “python programming language,” – but if you’re not careful, you may end up attracting traffic interested in the family of snakes – python.

Business owners usually want to have content that ranks well organically and drives visitors to their websites. However, they need first to understand their reader’s language and the type of content they seek. They can do this by talking to the customers, by conducting keyword analysis, or by frequenting forums and community groups. Nowadays, there are various tools for conducting a keywords research. You can choose whichever suits your needs. The choices vary from browser extensions such as the Keywords Everywhere and Google’s product Keyword Planner to SEO software such as Moz, digital marketing toolkit such as SEMRush, and start-up companies that offer marketing tools such as Ahrefs.

Image source

What is a Meta Title?

The meta title is, in fact, the title of the HTML document. Both browsers and SERPs use meta titles for displaying preview snippets of the landing page. Meta titles describe the article’s purpose and inform Google of that purpose.

Ideally, meta titles should be between 50 and 67 characters (580 pixels long) and concisely explain a specific topic or phrase. From my personal experience, the optimal length of a meta title is 55 characters.

The meta title consists of the article title followed by a vertical bar, with space before and after, followed by the website name. Every meta title must contain a major keyword; however, it must not contain any periods.

What is a Meta Description?

Meta descriptions explain the functions and the purpose of the page shown, and it is displayed immediately below the Meta Title on a SERP. The main focus of the meta description is to contain concise and thorough sentences that will make an emotional impact on the readers, thus enhancing the user experience. Meta descriptions must contain action words that may vary based on what the users will find on the page. If the page is informational, point out the information that they will read.

Meta descriptions should contain from one to three keywords, depending on the length of the keyword itself. When creating a meta description, you should already have a list of keywords that you will use throughout the article. Think of keywords that people mostly search for. If possible, make sure to add keywords to the beginning of the phrases in the meta description.

Meta descriptions must be between 120-158 characters. Try not to go over 158 characters (919 pixels long); otherwise, you run the risk that Google cuts the description off. Unlike meta titles, the meta descriptions contain sentences, so you need to add a period at the end of each sentence.

This is an example of a meta title and a meta description. The meta title consists of the page title “About Us | IT Support Services Company”, followed by a vertical bar (|) and the name of the company “Cosmic Development”:
About Us | IT Support Services Company | Cosmic Development

The meta description is the text below the meta title:
Learn more about Cosmic Development and the IT support services we offer. Discover our story and meet the team that motivates our people.

The main keyword used in both the meta title and the meta description is: IT support services

What are the Basic Rules for Writing a Blog?

Blog Post Length
We are aware that nowadays, people’s attention span is several seconds and that no one wants to read long blog articles. However, the blog post length is one of the essential writing guidelines for a successful blog article. Google usually prefers longer articles that contain relevant keywords according to the article’s topic. It is a general rule that longer posts tend to rank better because they cover the issue more thoroughly, and Google considers these articles as expert articles. Therefore, the ideal blog post length would be above 2,000 words. Those articles should usually be from five to seven minutes of reading time.

Furthermore, when considering the blog post length, you also need to have in mind the readers and not only the search engines. After all, you are also writing for the readers, not for the search engines alone. After conducting thorough research of your blog audience, you will be able to determine the length of your blog posts. However, the articles should not contain less than 1,000 words, which is approximately a post of three minutes of reading time. Besides, keep in mind that the blog post length is also dependent on the keywords you choose for the article.

Language Usage
When writing a blog article, you should use plain English language, which will be equally understood by both native and non-native readers. Make sure that you blend the tenses wisely and that you mostly use the present tense. Moreover, make paragraphs short and break them up with lists, bullet points, and subheadings. Use collective nouns and avoid writing in the first person singular, because it is considered as informal. Try to use the third person when writing articles, to avoid informal texts. Both second and third persons are acceptable voices, so long as you are consistent with it in a given sentence or paragraph.

Furthermore, make sure that you avoid fluffy writing when creating your blog article. Fluffy writing is actually writing that is done simply to reach the word count. Every paragraph that you have in your article should provide valuable information to the reader. No one wants to read articles written simply to meet the word count. Everything you write should provide useful information to the reader concisely and cleanly.

Tone of Voice
The usage of active voice should be dominant in your blog articles, while you must avoid the passive voice. The article’s tone should be direct and informative. A passive voice gives the idea that the writer is not sure about the content provided. Active voice, on the other hand, projects confidence and authority. When it comes to the tone of voice, there are seven rules that you should follow throughout all blog posts:
Human, not impersonal
Conversational and engaging
Knowledgeable, not professorial
Professional, not corporate
Confident, not arrogant
Straightforward, not rude
Friendly, not colloquial

Structure Tips
When writing a blog post, you need to pay attention to the beginning of the article. At first, you need to create a topic sentence that will serve as an opener of your article and will catch the reader’s attention. Therefore, make sure to take your time when crafting this topic sentence. Secondly, you need to have an irresistible introduction to the article. You can start by creating an attention-grabbing hook, for instance, using a metaphor, asking a question, telling a story, using statistics or facts, etc. And finally, you must include the keywords that you chose for the article at hand. Make sure to place the keywords in the meta title, meta description, subheadings, image alt tags, and throughout the entire article.

Pronoun Agreement
When writing blogs, content creators need to ensure that they have a pronoun agreement both within the sentence and within the paragraph. What does this mean? It means that if, for instance, you are writing in the third person singular, you need to continue using nouns of third-person singular throughout the entire paragraph.

Wrong: “The applicant must apply to their office.” “Applicant” is a third-person singular noun. “Their” reflects a third-person plural noun.
Correct: “Applicants must apply to their office.” or “The applicant must apply to his/her office.”

When writing official and expert articles, you should choose to avoid personalization (he/she). Therefore, it is better if we write persons in the plural. Moreover, make sure to use proper pronoun agreement with a collective noun. Since a collective noun (the team, the agency, the department, the company, etc.) represents a singular unit, a singular term must follow, not a plural one.

Wrong: “To contact the department, call their number.”
Correct: “To contact the department, call its number.”

Image source

Important AP Style Writing Guidelines

The AP (Associated Press) Style is a writing style that every journalist or content creator must know by heart. The Associated Press has published numerous editions of their AP Stylebook so far, abounding with writing guidelines that writers and editors must follow if they want to produce qualitative pieces of writing. Blog editors are encouraged to follow the AP Styleguide when it comes to online content. AP Style is used to format numbers, dates, addresses, and much more. Below are listed some of the most important writing guidelines according to the AP Stylebook:

Only use single spacing – Do not double-space after the end of a sentence.
Be mindful of when to write out the number and when to use the digits.
Write out numbers when they start the sentence unless it is a year date. Examples:
- Twenty-five years ago, shoulder pads were popular.
- 2007 saw a quick resurgence of the trend.
Write out numbers from one to nine. From 10 on, you use the digits. (11, 12, 134, 155)
Ages: all ages should be written out in figures: 1 year old, 2 years, 3 years, 4 years of age, etc.
Write out percent. Five percent chance of rain.
It is not AM or pm. It is 7 a.m. and 7 p.m. (do not include the :00 — you only include real minutes, like in 7:21 a.m.)
Years: the 1960s, the 2000s (no apostrophes are necessary)
Use double quotation “marks”, not single ‘ones’.

For more detailed writing guidelines, download the latest edition of the AP Stylebook.
OR
Schedule a free IT consultation with our experts and let us help you compose a successful blog post.

Sources:

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