In today’s digital age, mastering social media advertising is vital for businesses aiming to distinguish themselves in a competitive market. For Aleksandar Bogdanoski, Facebook Ads Manager at Cosmic Development, it’s not just a profession but a passion that ignites his every move.

Aleksandar’s journey began with a personal interest in affiliate websites, eventually leading him to specialize in Facebook marketing. Since joining Cosmic Development in February 2020, he’s been an integral part of our team and a dedicated employee who’s shaping clients’ advertising strategies and driving results.

At Cosmic Development, Aleksandar thrives in a cooperative environment where each team member’s role is indispensable. He credits the company’s focus on professional growth, providing ample learning opportunities and mentorship programs.

Looking ahead, Aleksandar anticipates exciting advancements in Facebook advertising, including augmented reality and evolving Ads Manager features. Read on to uncover the driving force behind his success.

What led you to pursue a career in social media advertising, and how did you end up at Cosmic Development?

Social media advertising offers work in various industries, making it a quite appealing profession. It is continuously progressing and challenging, which is why I chose this career path. For my part, Facebook marketing started by learning the basics of launching campaigns and driving traffic for my personal affiliate website. Later, I began to feel a particular affinity for it, which became my daily routine. Interestingly enough, seeing the ad results from the previous day was the first thing I was doing in the morning. Also, that encouraged me to work on my improvement and optimize my performance, therefore getting a better ROI while testing various tactics on the campaign. As soon as I gained valuable experience, my next goal was to upgrade my skills, so I enrolled in a digital marketing academy. A few months later, I noticed the Cosmic Development ad for FB Ads Manager, and I knew it was an opportunity I must not miss. Applying for the position and joining this company was one of the best decisions I have made in my life. 

Can you share what it’s like working at Cosmic Development and your role as a Facebook Ads Manager?

I have had the privilege of being part of the Cosmic Development team starting from February 2020 as a Facebook Ads Manager, and it has been a fantastic journey. Working here has allowed me to contribute to the growth and success of our clients through strategic and impactful Facebook advertising campaigns. As a Facebook Ads Manager, my role involves executing targeted campaigns that drive engagement and deliver tangible results for our clients. My experience at Cosmic Development as a Facebook Ads Manager has been enriching and fulfilling. I’m proud to be part of a company that values innovation, collaboration, and client success. 

How have the collaboration and team dynamics evolved, especially with the ongoing growth of your team?

My journey at Cosmic Development began as individual work. To be more precise, it was just me and a client’s established vision. From the first moment, we worked in unison, determined to turn ideas into reality. Subsequently, our collaboration has evolved into a dynamic team of four, each contributing to it with their unique magic to our story. Our team structure is like a perfectly orchestrated symphony, where everyone plays a crucial role in advancing the established goals of our client’s company. We have adopted tools like Slack that act as our virtual meeting place, ensuring we and the client are on the same page as we navigate the shared journey of growing an established company. Metaphorically speaking, leading this team is not about being a solo star but leading a band. I am more than glad that we have built a culture that values our individual concepts and our client’s company’s established legacy and dreams.

In what ways has Cosmic Development supported your professional growth and development as a Facebook Ads Manager?

Working with Cosmic Development has significantly enhanced my skills as a Facebook Ads Manager. The company encourages continuous learning, providing access to courses, conferences, and workshops. These valuable benefits have allowed me to stay updated with the latest trends in digital marketing. Another important thing is that professional mentors gave me the exclusive opportunity to learn about leadership initiatives. I would not have achieved such leadership success without the assistance of experienced mentors abroad and their genuinely inspiring knowledge. Therefore, I can freely say that I owe my powerful leadership skills to all their mentorship programs and exposure to leadership activities. This experience has given me valuable insights into effective digital marketing leadership and enabled me to take on leadership responsibilities within my team.

What advice do you have for someone aspiring to become a Facebook Ads Manager or enter the field of digital marketing?

YouTube is a goldmine for educational content. Many digital marketing specialists share insights, tutorials, and case studies, providing dynamic and up-to-date changes in Facebook advertising and digital marketing strategies. You can also join digital marketing forums and learn more about the forum members and their case studies. Remember to take all Meta Blueprint courses and look at Udemy and Skillshare, which guarantee high-quality content and an excellent starting point.

How do you see the future of Facebook advertising evolving, and what trends do you anticipate in the coming years?

Facebook keeps changing things up on its ad platform, from tweaking bits in the Ads Manager to big moves like taking away certain targeting choices. Also, it is continuously adding new ways to place ads and new simplified campaign objectives, which, by default, the starting date is scheduled in early 2024. One area that is likely to see significant growth in the coming years is augmented reality (AR) advertising. Meta already partnered with Ray-Ban and created the Meta smart glasses, so I expect more user content, like live streams and videos. 

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You’ve probably heard about the newest trend among remote employees and companies – workation. For those unfamiliar with the term, workation (work + vacation) describes the practice of combining working remotely and vacation. This is not a completely new notion. However, it became increasingly popular during the COVID-19 pandemic when remote work became ‘a new normal’. The pandemic changed how we work for the better, and now it’s changing how we vacation. Now, with the advancement in remote work tools and technologies, it is easier for employees to work on projects from remote locations while enjoying a break from the regular daily routine.

The possibility of working and vacationing at the same time may sound unbelievable, but we can assure you it’s reality. We are one of the few companies that adopted this hybrid work model that allowed working remotely even before the pandemic. Our people are free to create a work schedule that suits them best. They are able work from wherever they want, as long as that doesn’t interfere with their tasks and duties. The well-being of our people is vital to our company culture. For that reason, along with the flexible work schedules and relaxed working atmosphere, we introduced remote work options long before it became a trend.  

In this article, we’ll share with you how our Cosmic citizens enjoyed their summer while working from various locations and why embracing a remote work policy and flexible working hours is the way to go. 

The Benefits of Summer Workations 

Why work from one place when you can take your work anywhere? Why not?

Workations come with huge benefits that are difficult to ignore. When you are not tied to your working desks all day and don’t waste time commuting, you have more freedom and flexibility to explore other options while performing your professional responsibilities and earning money. And, if you are working from home most of the time, you know that it can become quite tedious and leave you feeling stuck after a while.

Workations are an excellent opportunity to enjoy a much-needed change in scenery while you work. And you can use your spare time to relax and explore new places,. This is a great motivator and it promotes well-being. It can also enhance your productivity and creativity, give you a different perspective and encourage new ideas.

Waking up by the sea or in the mountains, drinking your coffee with a panoramic view of nature, and working online with your work desk pointing towards your favorite mountains or beaches, is definitely far better than spending eight hours in the office staring at a blank wall or working in a busy, stressful environment. However, workations shouldn’t be regarded as a substitute for actual holidays because you still need time to shut off from work completely.

How Cosmic Citizens Enjoyed Remote Work Perks This Summer

The Cosmic team took full advantage of their freedom and flexibility this summer and combined work and lovely summer sceneries. Besides working from the comfort of their gardens and balconies, our employees enjoyed the benefit of working from their hometowns and different distant getaway locations in nature while still getting the work done. 

Here’s how some of our employees spend the summer and the beautiful sights they visit.

Are Summer Workations Good for Companies?

Yes! It’s not only the employees that reap the benefits from the workations; it’s the company too. Business success, job performance, and employee well-being are closely connected. 

When companies invest in their people’s mental and physical well-being and trust them to work from anywhere, they have happier employees. And happy employees work harder and better than those who aren’t. 

The benefits of flexible work schedules and workations include better productivity and creativity. It also boosts employee satisfaction, motivation, and morale. Moreover, it is a great way to build employee loyalty and retention because the new generation of workers puts great value on flexibility. 

However, companies should establish a clear remote work policy and outline expectations that everyone in the company can rely on. With a solid work-from-home policy, teams are more likely to achieve their goals, keep productivity, and be satisfied with their work. This includes performance expectations, availability expectations, working hours, expected response time for each communication channel, client confidentiality, cybersecurity, and equipment requirements. 

In our company, summer benefits are a way to reward hard work and give people a break they need. But, remote work and summer workations come with a responsibility to deliver high-quality work to benefit our clients. Our employees have the flexibility to work from home. However, we still sometimes require that they are available during certain core hours that overlap with their team members. That way, we ensure that everyone is available for team meetings or clients in certain time zones. 

Join Cosmic Development and enjoy the freedom of choosing your workspace.

Freedom and flexibility are perks at the core of our company culture, and we are really proud of having them.

We at Cosmic believe that personal well-being is essential for top job performance. Which is why we have the option to let our employees choose their work locations. However, we are still keeping our offices open for those that want to work from an office setting.

Your work setting is irrelevant as long as you are an engaged and productive team member. You’ll have the freedom and tools to get the job done regardless of your position or location.

Cosmic Development may be the answer if you are looking for a place where you can take advantage of countless benefits like combining work and travel. You can check our current job offers here.

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Social media marketing (SMM) is the basic element for achieving success in the digital world of marketing and for attaining business growth through the usage of various platforms. Companies that want to increase their brand awareness online must begin by creating an SMM strategy, according to their industry. For that reason, we decided to interview our colleague Daniela Dukovska who has been working in Cosmic Development for more than five years. Her vast experience in the social media world took her from the role of an assistant to a team leader and she is the most suitable person to discuss which social media platform is better and why.

Throughout the past five years, Daniela and her team have been working diligently for our client Social-Hire helping them achieve their social media goals and obtain positive results. One of the recent recognitions they earned is being named the Top 12 Social Media Agencies for 2020. As a result of this achievement, we decided to ask Daniela how she helps with the SMM strategy and how she delegates responsibilities to her team. We were also interested in finding out which social media management tools she prefers to use and which is her favorite social media platform. To discover that and more, continue reading the entire interview below.

1. You have been with Cosmic Development for over five years now. Could you tell us how your Cosmic journey started? What were the challenges you faced when you started working for Cosmic as a Social Media Assistant?

My journey as a Social Media Assistant in Cosmic Development started in April of 2015. I was one of the first employees to join the team in the newly opened office in Bitola. At that time, I was looking for a career change and I stumbled upon an opportunity from Cosmic where they needed English native speakers for one of their clients. 

I had never worked as a Social Media Marketing Assistant before and at that time I was not aware of the tremendous impact it had on businesses. As this was all new for me, everything was challenging and exciting.

2. Which social media channels do you recommend for businesses and why?

It really depends on the business. The best approach for most businesses is to handpick social media channels that make sense for their brand. For instance, if you are in the fashion industry, the best choice would be to use Instagram because it is visual. If you’re in the tech industry, for example, using Twitter or LinkedIn would give the best result. Curating content and engaging with your audience is the most important when trying to grow your business. 

By using Google Analytics, you can see which channels are bringing the most traffic to your site and concentrate more on them, rather than wasting your time on a platform where you aren’t able to get any engagement.

Read more: Top Tips for Improving Social Media Marketing

3. Which social media management tools do you use?

Buffer, Feedly, and Hootsuite are just a few of the tools I use on a daily basis to stay on top of my social media tasks. Buffer is used for managing content for all social media accounts. It offers two products: one for publishing content and the other for analyzing SMM performance. I prefer the latter. Hootsuite is a tool that is used to monitor all social media networks and I strongly recommend it for Twitter accounts. And last but not least, Feedly is an app that is used to curate content.  

4. How to encourage engagement on social media?

If you want to increase social media engagement, first you’ll need to grow your followers. You can do this by advertising on Facebook or Twitter, depending on which social channel is more relevant for your business.

Being active on your social media channels shows that you are worth following. By posting content regularly it is only natural that your followers will grow and engage with you. When customers contact you on social media you are presented with an opportunity to build long-lasting relationships. 

5. What’s your favorite social media platform personally and why?

I’d have to say that LinkedIn is one of my favorite social media platforms because it is strictly for business. You don’t encounter a lot of spam as you do on the other platforms and you connect with many interesting personalities around the world. LinkedIn allows you to meet people from around the world who share similar professional interests as you. Moreover, you get to know professionals who work in your niche and share valuable experiences and insights. I like the fact that you get very positive and friendly feedback from educated people.

6. Throughout the years working as a Social Media Marketing Assistant in Cosmic Development, you became also a Leader of the Social Media Marketing team. Could you tell us how you motivate your team?

I motivate my team by supporting them. When leading my team, I listen to them, value their needs, and respect them for the work they do. I do my best to provide an opportunity for each team member to learn new skills and help them grow professionally. In my opinion, communication is very important for achieving the goals we want as a team. Therefore, it is crucial to communicate on time and about every possible issue that may affect the business.

7. How do you delegate responsibilities to your team?

When managing a team, you need to divide the tasks equally so that not one person has more responsibilities than the other. Therefore, prior to delegating the responsibilities, you need to know which team member is the most appropriate person for a specific task. When I choose the right person for the job, I have a talk with them to make sure that they are comfortable with taking on the responsibilities. Afterwards, I give them instructions on who can provide the proper training and feedback. 

8. What is your most valuable personal achievement?

My most valuable personal achievement would have to be maintaining a happy family life while going to school to finish my degree as a lab technician in Danish. I went to school during the day and took Danish lessons in the afternoon. This particular achievement was very challenging for me because I was taking care of two small children at the time. Actually, I often wonder how I found the strength to accomplish this. 

9. What do you like to do for fun?

The current situation has disabled us to travel, which is something we used to do often. Having a close family all over the world prompts us to visit many different countries which we enjoy very much. Nowadays, I find myself doing a lot of reading, baking, and gardening during my spare time.

The post How to Manage a Social Media Marketing Team appeared first on Cosmic Development.

The social media trends for 2020 are a very important element of the marketing strategy that all companies must know in order to surpass their competitors and always be one step ahead. Business owners must tend to implement the latest trends in their company’s strategy and get full advantage of social media platforms for attracting new customers. That way they will also improve the company’s social media marketing (SMM) strategy. Regardless of the size of the company, entrepreneurs need to utilize all social media that their targeted audience uses. That way they will stay on track with the latest technologies and will know how to take advantage of each social platform separately.

The major social media platforms currently are Facebook and Instagram. In addition to them, people use other social media apps such as LinkedIn for B2B strategies, YouTube for reaching larger audiences, as well as other trending platforms. However, the question is: “Will this stay the same forever?” 2020 brings new social media trends that may reshape the social media landscape, especially with the emergence of new platforms that were not so popular till now. To discover more information about the latest social media trends that will dominate the new decade, read more about five of them that we chose as the most important:

• Temporary Content
• Emergence of New Social Media Platforms
• Domination of Video Content
• Expansion of the Social Commerce
• Reshaping of the Social Media Landscape

Temporary Content

Temporary content is one of the social media trends for 2020 that companies need to pay attention to. The temporary content is also known by the term “ephemeral content” and it stands for content that is available on social media for a short period of time after which it disappears entirely. People nowadays are addicted to such temporary content because their attention span is short and they want to consume content in a rapid manner. Great examples of temporary content are Instagram, Facebook, and Snapchat Stories, which disappear after 24 hours. The content shared via Stories is more engaging and acts as an addiction to users, so they spend hours scrolling through one Story after another. 

Business owners who want to follow the latest social media trends must take advantage of the temporary content and publish their companies’ content on these platforms. Building a brand requires following the trends such as the temporary content. Companies tend to post a Story on one of these social media platforms at least once per week in order to stay up to date with the trends and get people’s attention. 

Emergence of New Social Media Platforms

Till now, the social media trends were revolving around the two major and most popular platforms: Facebook and Instagram. Other popular social media platforms are LinkedIn for businesses and for developing a B2B strategy, as well as Twitch for the gaming community. In the past several years, other platforms have begun increasing their dominance and approaching the already popular ones mentioned above. In 2020, other social media platforms, such as TikTok for instance, will continue emerging. Youngsters have made TikTok so popular that even companies are beginning to discover new ways how to use these platforms in their favor. TikTok is a social platform where companies can create their personalized marketing channel. This channel can be used for creating new branded videos for the company. 

Once companies create their own accounts on TikTok, users can get an immediate preview of the short one-minute videos that the companies post. The company’s videos will get higher engagement even if the number of followers is very low. This is one of the advantages that TikTok offers to companies. Moreover, marketing a business on TikTok will increase the user’s engagement, due to the fact that 90 percent of TikTok users enter the app numerous times on a daily basis.

Domination of Video Content

Another of the newest social media trends for 2020 is the increased domination of the video content. It is general knowledge that younger people do not want to waste their time reading long articles. Instead, they prefer watching short videos that will grasp their attention while providing them with beneficial information at the same time. Video content is engaging users regardless of whether it is in a short format for TikTok or Stories, or it is in a long format as the videos for YouTube. In 2020, most of the online content is expected to be converted into video content, adapted for each of the social media platforms.

Companies that have not yet created video content are advised to begin with their content strategy in order to keep up with the latest social media trends. Furthermore, they need to become aware of how to use Search Engine Optimization (SEO) for optimizing their video content and obtain a high position on the Search Engine Result Pages (SERPs). To begin, business owners can begin uploading Stories on their social media platforms and then pass over to longer videos for YouTube.

Expansion of the Social Commerce

In 2020, social commerce will continue to expand as one of the social media trends that are going to mark the new decade. Popular brands have been using social media platforms to sell their products. The most used platforms for social commerce in the past years have been Facebook, Instagram, and Pinterest. In the new decade that has just begun, business owners expect social commerce to be the new retail channel, in addition to websites and offline stores. 

Social commerce is one of the social media trends that is expected to continue growing through the introduction of features such as posts that enable online shopping. Business owners who have recognizable brands will continue using social commerce for improving their sales strategies. Companies plan to use social networks and evolve them to retail platforms that will help their brands to sell their products easily. That way social commerce will continue trending and business owners will carry on with shoppable posts on social media. 

Reshaping of the Social Media Landscape

The final and most interesting social media trend for 2020 is the possibility of having the social media landscape reshaped. In the last year, there has been a rumor that social media platforms such as Facebook and Instagram will remove the number of likes under every photo. Removing the number of likes on platforms such as Facebook and Instagram is due to the fact that people see the number of likes as a determination of their social value. This in many cases has proven to be very bad for people’s mental health and that is why Facebook and Instagram plan to reshape the social media landscape by removing the number of likes thus preventing a social value to be added to each person. 

However, if these media platforms reshape the social media landscape, brands will be unable to measure the impact of their Facebook or Instagram campaigns. Removing the number of likes from the two most popular social media platforms may cause problems with the companies’ campaigns. However, this may also prove to be useful for brands because they may get encouraged to invest their money in Facebook and Instagram Ads and track the Return on Investment (ROI). Getting marketers to use the ads features could also cause a major transformation in the social media marketing strategy. If this works, other social media may try and do the same reshaping method by removing the number of likes. We can hardly wait and see whether this trend will happen or not.

Sources:

• hootsuite.com/research/social-trends
• searchenginejournal.com/2020-social-media-trends/342851/
• searchenginejournal.com/social-media/
• searchenginejournal.com/social-media/biggest-social-media-sites/
• influencermarketinghub.com/social-media-trends/
• medium.com/@bryanswitalski/6-surprising-advantages-of-tiktok-marketing-for-your-brand-e777d5771f68

The post Five Important Social Media Trends That Companies Need to Know appeared first on Cosmic Development.

Social media networks are the most important internet platforms that people use on a daily basis. Nowadays, a company can hardly imagine its existence without implementing the appropriate social media marketing (SMM) strategy. Marketers who want to use social mediums as part of their marketing strategy need to constantly follow the new trends and to try and improve the company’s marketing strategy. To discover some useful tips for improving a digital marketing strategy through social media, continue reading the sections below.

• Share Your Blog Posts on Social Media
• Use Infographics to Attract the Reader’s Attention
• Incorporate Audio in Your Content
• Implement Content Calendars for Social Media and Multi-Profile Scheduling

Share Your Blog Posts on Social Media

Social media strategy involves creating and sharing a wide range of content which is relevant and compelling to your business. One of the most effective pieces of content for an online marketing strategy is a blog with news and articles that can be shared and promoted on various social media platforms. 

Writing blog articles is an excellent opportunity to mention people, apps, and businesses that are closely connected to your industry, thus expecting from them to do the same thing for you.

Why blog? Having a blog on your website is an excellent way to demonstrate your company’s knowledge of the industry, but it is also a tool for attracting a relevant audience. Before writing blog articles, a company must determine the targeted readers and understand their needs. After determining your reader’s requirements, you can use your blog for social media purposes. That way, you will increase the number of people that will visit your website. 

Use Infographics to Attract the Reader’s Attention

Another powerful tip for improving your social media marketing is to utilize well-constructed infographics that will deliver the information to your readers in a concise manner. Infographics are a highly-effective tool when intending to present information and when portraying stories visually. 

The aim of using infographics is not directed only toward visual representation of an idea, but also toward increasing the company’s sales. Most users love infographics because they can preview the information in a concise and clear format. Companies, on the other hand, like the infographics because they can provide links that will lead readers back to their website, thus gaining more traffic.

Incorporate Audio in Your Content

To get full benefits of social media, companies need to pay attention to all methods for delivering a message, such as written content, audio, video, etc. An audio format is a medium that uniquely conveys information, and it gives the user an experience that an image or a text cannot achieve. 

Including audio in a company’s social media marketing strategy is a great idea when marketeers want their company to connect closely to the audience. Some of the audio incorporations on social media are the following:

• Podcasts that cover your business’s niche audience
• Audio-tweet on Twitter
• Record clients’ interviews and testimonials
• Record interviews and audio messages from the company’s executives and key persons

Implement Content Calendars for Social Media and Multi-Profile Scheduling

When creating a social media strategy, it is highly important to use content calendars that will help you organize the content that is supposed to be published on a specific date and at a particular time. Companies need to implement the content calendars for social media in order to get a better preview of the work ahead and to know when to schedule a specific post. 

Part of the preparations for an excellent strategy for social media marketing is to save time on posting the same post on different social media platforms. For that reason, companies are encouraged to use programs or apps that provide them with the option of multi-profile scheduling. Those programs on the internet may be used for scheduling posts at the same time on multiple numbers of social media profiles.

There are also tools that help companies schedule posts for an entire month ahead by only dedicating a few hours at the beginning of each month. However, that does not mean you shouldn’t carefully keep track of what is going on your social media channels. On the contrary – online communication between your company and your customers requires attention and care, thus appointing a dedicated person to monitor and manage your social media is crucial. 

Tell us which of these tips you find most useful for improving your social media marketing strategy. 

Sources:

postcron.com/en/blog/18-tips-to-improve-your-social-media-marketing/

blog.hootsuite.com/ways-to-improve-your-social-media-profiles/

forbes.com/sites/forbesagencycouncil/2017/04/07/12-ways-small-businesses-can-improve-their-social-media-presence/#1cc2fd0a33e6

entrepreneur.com/article/311384

awwwards.com/20-websites-that-play-with-audio-and-music.html

docs.later.com/scheduling-with-later/schedule-one-post-to-multiple-social-profiles

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